After becoming a global phenomenon for using Japanese selvedge denim in the early days, A.P.C. became unstoppable, creating timeless pieces ranging from jewellery to outwear, all while never losing sight of its roots and ethos. This continued into the launch of the first ever A.P.C. womenswear collection, where handbags and jewellery highlighted the French label’s now-iconic aesthetic. Rejecting bold branding in favour of a refined hallmark, one that punctuates everything from premium leather to casual sweats.
The Grace bag and Demi Lune Cross body bag are just two of our favourites here at END., the perfect addition to the label’s high rise denim and logo t-shirts to finish off the coveted Scandi look.
An acronym for Atelier de Production et de Création, Parisian label A.P.C. is a luxury brand that is championed for its refined simplistic aesthetic, worn and loved by Hypebeasts and Scandi aficionados alike. The brand began when Tunisian-born designer Jean Touitou stumbled into an entry-level fashion position by accident back in 1987, working for Takada Kenzo who ignited his love for high-quality, minimalist design with Japanese influences. Ever since the official A.P.C. debut in 1989, the label has unsurprisingly cemented its legacy in the fashion world. With the help of the artistic director, Jean’s wife, Judith, A.P.C. 's use of understated colour palettes and classic materials is what sets the label apart and continues to be a key part of the brand’s success today. Designed through an artistic lens, whether it's sweatshirts, tote bags or classic jackets, the A.P.C. women’s collection at END. has it all.
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