One of the most highly anticipated additions to the End brand list for 2012, WTAPS has garnered a devoted cult following with its unique military-inspired range, which is crafted with pride to the highest level of quality. WTAPS was launched in 1996 in Harajuku, Tokyo by founder Tetsu ‘Tet’ Nishiyama, with the concept of “placing things where they should be”. This philosophy means that function, necessity and utility inform the design of every item WTAPS produce, with every aspect and design detail considered individually, in order to maximise the overall potential of each piece.

The WTAPS Spring/Summer 2012 collection is entitled “Better Than Yesterday”, referencing the designer’s aim of taking classic styles and improving them by reconsidering their design. Our first drop from the collection includes everything from some incredible selvedge oxford shirting, to classic sneakers and a highly technical parka. A true standout piece for this season is the supremely comfortable warmup hoody, which is constructed from a cotton-blend fabric with a velvet-like handle, with bold leopard print panelling. Some of the more easy to wear pieces include heavyweight cotton jersey logo hoodies in a range of colours, and some military chinos with a great slim fit.

Uncompromising attention to detail and commitment to quality can be seen in every WTAPS product, evident in the choice of materials and packaging, quality of construction, functional details and considered, subtle approach to styling and branding. What this means for the consumer is that a WTAPS product will always be fit for purpose, and outperform lesser products in function, style and durability.

For a closer look at all the details, head over to the WTAPS section now.