Based in the shadow of the Den lille havfrue, Copenhagen’s Norse Projects yet again bring their casual blend of wardrobe staples and boundary-pushing menswear to End for Autumn/Winter 2012. Beginning life as a small independent menswear store in the Nörreport area of the Danish capital, Norse Projects has grown to be one of the most revered brands around.
Typically, the collection is an eclectic mix inspired by the Jutland climate with a focus on technical, functional clothing with a definite Scandinavian twist. The backbone of the range is a selection of essential items such Donald Bouclé Crew Sweat – with its flecked jersey construction – and the ever-popular cotton twill Villads Heavy Shirt, a style that transcends the boundaries between shirt and outerwear. For those of you who have a soft spot for heavy branding, NP have rolled out some collection favourites; the Visby Logo Sweat and Magnus Hood Sweat, for your delectation.
As you’d expect, there is a strong focus on outerwear. Continuing their collaborative efforts with Danish rain-wear specialist Elka – a brand who have been producing waterproof clothing since 1958 – the Classic Jacket and Four Pocket Jacket have become mainstays of each season’s Norse Project collection. The PVC constructed jackets are as simplistic and elegant as they as functional and are available in a plethora of colours. Staying on the nautical tip, the woollen Birk Sailor Jacket offers a more traditional alternative with its classic double breasted, pea-coat styling.
The collection is rounded off with an exceptional array of winter warmer accessories, with basic pieces such as the Hugi Scarf complemented by more outlandish items like the Birnir Multi Scarf and Mittens which features a rich, Danish-folk pattern. For a more in-depth look at the collection, please visit the Norse Projects section of our website…