One of the most popular label’s here at END., Parisian brand Bleu de Paname return with a collection which harks back to their initial workwear roots.

The lookbook for Spring/Summer 2014 is shot by Simon Betite, showcasing the breadth of the range in understated, rustic surroundings.

The collection stays faithful to its roots and breathes new life by exploring an “off-sport” dimension while maintaining a ‘casual’ spirit. Entitled ‘Maison de Confiance’, translated as ‘House of Trust’, this collection reinforces the aesthetic Bleu de Paname have become renowned.

The Spring/Summer 2014 collection from Bleu de Paname is now available instore and online.